It recently came to our attention that our previous logo was perhaps a little too simple. And we can’t expect people to trust us if we ourselves don’t have a great logo.

The old logo bothered us. The doubt grew with time, a sure sign that it was time to modify it. We want to create logos that grow on us with time, not ones that niggle us as time goes by.

It just wasn’t very good. And so we redid it. It’s not perfect, but for now it’ll do. If we want to modify the shape of it in any way then we really need to fix the concave curves.

That is something better done in 3D CAD software than 2D illustration software. With CAD software, it’s possible to place certain sized circles at precisely the right locations based on their tangents, perpendicularity (is that even a word?), etc. So maybe when we have some free time, we’ll look into redoing it yet again. But for now, it’ll stay this way.